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This blog discusses Los Cabos real estate and other important news and happenings in Cabo.

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Selling Your Home In Cabo

Selling a Home in Cabo

Selling a home isn’t as simple as planting a sign in the ground any more. It involves preparation, timing and strategic advice. If you don’t do all of the above, do not be surprised when your home does not sell while others in the area are doing so

Here are some common  mistakes I have found here in Cabo:

Good photos matter

More and more, buyers are being introduced to properties online. Pictures and videos matter. Before you take any picture, make sure your home has been properly de-cluttered, inside and out, and consider staging tips that will make the rooms appear larger. Pictures from your own iPhone will not impress anyone.

An MLS listing isn’t enough

In addition to the MLS, your home needs to be marketed on social media and should be directly advertised to other real estate agents, who are more likely to bring a buyer to your home. You need to reach every potential buyer.

The price isn’t right

A home is likely to attract the most interest within the first two weeks it is listed for sale. If the home is overpriced, buyers will move on. Be realistic when you set a sale price. Check out the competition and see what recent sales have been in the area. Remember, the longer a house sits on the market, the more likely that people will start asking whether something is wrong with it.

Buyers can’t get in to have a look

You never know when a potential buyer will want to see it. It might be late in the evening or at other times that are not convenient for you. If you say no, the buyer will typically just move on to the next home for sale, where the owner is more accommodating. This is especially true if you have renters in the property you are trying to sell.  Make clear with your renters that the home is for sale and that access to show the home must be allowed with reasonable notice.

You have the wrong agent

When you interview agents, it should never be about choosing the one with the cheapest price. You have too much money riding on this choice. Ask any agent you interview about their own marketing plans and social media presence. In addition, ask a simple question: Why should I hire you? If they can’t demonstrate why they are different, move on.


Posted: Wednesday, June 5, 2013 1:22 PM by Nicholas Fong

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